Archive for October, 2005

Can you keep a secret?

Monday, October 17th, 2005

Just finishing up some work on a poster and flyers for the Ronn Guidi Foundation in the San Francisco Bay area. Here’s a little sneak preview, a thumbnail of the poster. We had fun with the flyer, an insert. We created a trifold insert for the program and mailings. For program and catalog inserts, the [...]

Selling sales letters by the seashore

Friday, October 14th, 2005

If you study public relations and marketing, you’ll quickly learn that a lot of people recommend the use of direct sales letters. Direct sales letters have a distinctive look and feel — and for good reason. They work. Years of research has show that sales letters, absolutely chock full of information, highlighting, underlines, strategically bolded [...]

Two steps forward, three steps back

Wednesday, October 5th, 2005

We worked on these a few weeks ago, but only now had time to get some thumbnails up. These are the concept roughs we created for a book about how to combine traditional and alternative health care approaches. The authors had a plethora of ideas with which to work and a large audience of supporters [...]