Two steps forward, three steps back


We worked on these a few weeks ago, but only now had time to get some thumbnails up. These are the concept roughs we created for a book about how to combine traditional and alternative health care approaches. The authors had a plethora of ideas with which to work and a large audience of supporters and fellow-travelers who’ve taken a great interest in the writing of the book. Now, they’re in the last stages and those same fans are taking great interest in the cover design.

This makes for an interesting process, to say the least. Consequently, there were an extremely wide variety of requests for cover concepts: Everything from a three-legged stool, to an iconographic representation of what I called the “power of three,” to butterflies, to winding roads and mountain vistas, and even the very conventional “color block” approach.

As you move through these samples, you can see how design can completely change the way you receive a book. They always say, “You shouldn’t judge a book by its cover.”
Yet, it’s unavoidable. We do judge books by their covers.
Give us some time. We’ll try to get a design brief up. This one is going to take some time since there were so many design briefs!
Finally, the last one! There’s more, but it’s too much for this space. Enjoy!


