Selling sales letters by the seashore
If you study public relations and marketing, you’ll quickly learn that a lot of people recommend the use of direct sales letters. Direct sales letters have a distinctive look and feel — and for good reason. They work. Years of research has show that sales letters, absolutely chock full of information, highlighting, underlines, strategically bolded key words — all of it works. It really does work.
Yes, we know: you’ll tell us it doesn’t work on you. Are you sure? Really sure? Never mind. We’ll take your word for it. At any rate, our latest project involves the development of direct sales letter sites for a client right here in our little Greek fishing village on the Gulf coast.
As time permits, we’ll walk you through the development of these sites and show you how we used CSS to speed up the production process. CSS makes it possible to quickly produce several sites based on one template. There’s quite a bit of up front investment in the skeletal template and in creating a variety of styles from which to choose. However, once you get that out of the way, it’s just a matter of changing a line or two of code and you can change the look of one section of a site. Change several lines (instead of hundreds) and you can transform the same basic structure pretty quickly. To see what we mean, visit the CSS Zen Garden.
